Huawei wants to be the world’s best phone


With its latest rank getting nearest to the top, Huawei Philippines marketing director Corinne Bacani said they want to claim the number one spot in the market.

“We’re number three in the world, but we also want to have the same aggressive move here in Asia, maybe, take the number 1 spot in the market,” said Bacani, in last Friday’s photography session with the Cebu media.

She said last year, they made it to the top 3, and the latest sales comparative result for the first quarter of this year reveals that the sales of the top 2 brands were declining, “while Huawei has increased globally.”

She said this is the result of their aggressive campaign to dominate the market, plus their non-stop effort to improve their products.

Huawei Philippines has recently introduced the Huawei P10 and Huawei P10 Plus, said to be a combination of “beautiful hardware and the latest advances in software.”

Bacani said the P10 series showcase striking colors and finishes, and introduces new Leica front and back cameras with cutting-edge portrait features to make every shot a cover shot.

“The new P Series demonstrate Huawei’s continued commitment to setting new performance standards and inspiring creative expression,” she said.

Product Features

The key features of the P10 series include: the Leica dual camera 2.0 for  the P10 while the P10 plus has the Leica dual camera 2.0 Pro Edition, featuring artistic portraits with precise 3D facial detection, dynamic illumination, portrait enhancements, natural broken effect and Huawei hybrid zoom as well as the world’s first Leica front camera with new, brighter sensor and larger aperture for outstanding self-portraits.

The new models also have trendy colors and design, including industry’s first hyper diamond-cut finishing and color variants created in the first cross-industry partnership with Pantone Color Institute. They also feature the Kirin 960, Huawei Ultra memory and new Emui 5.1 with industry-leading 4x4 LTE Mimo antenna system and the 2x2 WiFi Mimo antenna system for unparalleled performance.

The Huawei P10’s new Leica dual-camera 2.0 and Huawei P10 Plus’ Leica dual-camera 2.0 pro edition, featuring the rear dual-camera set up and Leica front camera, enable consumers to explore the full range of portrait photography. With a 20-megapixel monochrome sensor, a 12-megapixel RGB sensor and enhanced fusion algorithms, the new P series delivers superior technical and artistic photography features on a smart phone.

The devices’ portrait features include a precise 3D facial detection technology that leverages 190 detailed identification nodes for quicker, more accurate feature recognition. Facial detection is the foundation of Huawei’s dynamic illumination and portrait enhancement features. Leveraging extensive research, a smart imaging algorithm wascreated to apply studio-like re-lighting and beautifying effects for radiatn prortraints. Suing the enw depth-of-field algorithm, a natural bokeh effect crates sharper, clearer and more vivid colors in the foreground, while the background remains elegantly blurred. The natural bokeh effect is available in the RGB and monochrome modes, and can be focused after the image is taken.

The Leica front camera includes a new F/1.9 aperture and an all-new sensor that captures more light. Portrait features are also available with the 8-megapixel front camera for exceptional selfies. The Huawei P10 and Huawei P10 Plus automatically detects whether user is taking a selfie or an adaptive selfie with multiple people. If the device detects an adaptive selfie, it switches to wide-angle mode.

The Huawei P10 Plus features the Leica dual-camera 2.0 pro edition. This includes new custom-made Leica Summilux-H lenses with a larger F/1.8 aperture and higher optical capability – the most advanced lens ever used on smartphones. The Summilux range is two grades higher than the P10’s Summarit-H lens, and boasts of 4K shooting, 20MP + 12MP sensors, and optical image stabilization. These versatile lenses capture shard close-ups, quick actions shots and more light in low-light conditions.

Co-developed with GoPro, the Huawei P10 and Huawei P10 Polus also feature Highlights, a mobile editing tool which creates a dynamic video of users’ images and 4K resolution videos complete with transitions and music tracks – the first in any smartphones. Highlights can be shared with friends and family in just a few simple taps.


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