With its latest rank
getting nearest to the top, Huawei Philippines marketing director Corinne
Bacani said they want to claim the number one spot in the market.
“We’re number three in
the world, but we also want to have the same aggressive move here in Asia,
maybe, take the number 1 spot in the market,” said Bacani, in last Friday’s
photography session with the Cebu media.
She said last year,
they made it to the top 3, and the latest sales comparative result for the
first quarter of this year reveals that the sales of the top 2 brands were
declining, “while Huawei has increased globally.”
She said this is the
result of their aggressive campaign to dominate the market, plus their non-stop
effort to improve their products.
Huawei Philippines has
recently introduced the Huawei P10 and Huawei P10 Plus, said to be a
combination of “beautiful hardware and the latest advances in software.”
Bacani said the P10
series showcase striking colors and finishes, and introduces new Leica front
and back cameras with cutting-edge portrait features to make every shot a cover
shot.
“The new P Series
demonstrate Huawei’s continued commitment to setting new performance standards
and inspiring creative expression,” she said.
Product Features
The key features of the
P10 series include: the Leica dual camera 2.0 for the P10 while the P10 plus has the Leica dual
camera 2.0 Pro Edition, featuring artistic portraits with precise 3D facial
detection, dynamic illumination, portrait enhancements, natural broken effect
and Huawei hybrid zoom as well as the world’s first Leica front camera with
new, brighter sensor and larger aperture for outstanding self-portraits.
The new models also
have trendy colors and design, including industry’s first hyper diamond-cut
finishing and color variants created in the first cross-industry partnership
with Pantone Color Institute. They also feature the Kirin 960, Huawei Ultra
memory and new Emui 5.1 with industry-leading 4x4 LTE Mimo antenna system and
the 2x2 WiFi Mimo antenna system for unparalleled performance.
The Huawei P10’s new
Leica dual-camera 2.0 and Huawei P10 Plus’ Leica dual-camera 2.0 pro edition,
featuring the rear dual-camera set up and Leica front camera, enable consumers
to explore the full range of portrait photography. With a 20-megapixel
monochrome sensor, a 12-megapixel RGB sensor and enhanced fusion algorithms,
the new P series delivers superior technical and artistic photography features
on a smart phone.
The devices’ portrait
features include a precise 3D facial detection technology that leverages 190
detailed identification nodes for quicker, more accurate feature recognition.
Facial detection is the foundation of Huawei’s dynamic illumination and
portrait enhancement features. Leveraging extensive research, a smart imaging
algorithm wascreated to apply studio-like re-lighting and beautifying effects
for radiatn prortraints. Suing the enw depth-of-field algorithm, a natural
bokeh effect crates sharper, clearer and more vivid colors in the foreground,
while the background remains elegantly blurred. The natural bokeh effect is
available in the RGB and monochrome modes, and can be focused after the image
is taken.
The Leica front camera
includes a new F/1.9 aperture and an all-new sensor that captures more light.
Portrait features are also available with the 8-megapixel front camera for
exceptional selfies. The Huawei P10 and Huawei P10 Plus automatically detects
whether user is taking a selfie or an adaptive selfie with multiple people. If
the device detects an adaptive selfie, it switches to wide-angle mode.
The Huawei P10 Plus
features the Leica dual-camera 2.0 pro edition. This includes new custom-made
Leica Summilux-H lenses with a larger F/1.8 aperture and higher optical
capability – the most advanced lens ever used on smartphones. The Summilux
range is two grades higher than the P10’s Summarit-H lens, and boasts of 4K
shooting, 20MP + 12MP sensors, and optical image stabilization. These versatile
lenses capture shard close-ups, quick actions shots and more light in low-light
conditions.
Co-developed with
GoPro, the Huawei P10 and Huawei P10 Polus also feature Highlights, a mobile
editing tool which creates a dynamic video of users’ images and 4K resolution
videos complete with transitions and music tracks – the first in any
smartphones. Highlights can be shared with friends and family in just a few
simple taps.
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